With sales of bottled water surpassing that of soft Drink Cool As sales in many countries around the world, it is clear that the convenience offered by a bottle is no longer a practical alternative. Industry watchers have already been expecting this, especially for several years now. For over a decade and half, the decline of traditional carbonated soft drinks has actually been leveling off (from a nearly 50 gallon per capita drop in 2021 to just under 38.5 gallon per capita in the current year). While those declines continue, it is important to note that bottled water still accounts for a larger share of total volume, even as it continues to lose market share to other brands. However, with all of this said, it has become increasingly clear that consumers are trending towards other alternatives when it comes to their choice for drinking water.
Why Bottled Water Is A Tactic Not A Strategy
Among the first brands on the market to jump into bottled water markets were the new generation of fast food chains. Home improvement stores, naturally, followed suit and soon there was a new crop of places offering bottled water in addition to hot chocolate and the like. The home improvement market is naturally a highly targeted sector given the increasing trends towards green living and with it, consumers looking for convenient and cleaner drinking water. There are also many companies that are bottling spring water from sources other than natural sources, such as wells and mountain springs. Through the efforts of individual municipalities as well as through governmental programs such as the Safe Drinking Water Act, efforts to clean up the supply of treated municipal water have intensified over the last decade and a half.
As these new markets have opened up, there have also been serious debates on both sides of the debate about whether or not these bottles are harmful to our health. Concerns range from a lack of fluoride in bottled water to the danger of chemicals used during the bottling process itself. While some experts point out that we do not know the long term effects of plastic bottles, it has become clear to a large part of the population that these little plastic bottles can harm us in many ways. Whether you are concerned about the environment, our health, or the convenience of plastic bottles, it is clear that these bottles do pose a significant threat to our precious ecosystem. With plastic being a non-biodegradable material, it is our responsibility to do all that we can to protect our environment and keep our bodies healthy.